Last mile delivery for eCommerce: post-pandemic

First published by Mandy, on 04 May 2020

Last mile delivery

Faced with a daunting multitude of challenges - from worries about health and safety, to supply chain disruptions and shifts in consumer demand - eCommerce businesses have much to adapt to during the COVID-19 pandemic. While the state has reached out to offer financial assistance1, economic forecasts remain bleak.  

An altered landscape

As consumers become more familiar with digital alternatives, it has now become imperative that businesses adapt to online platforms. To thrive in the post-pandemic period, businesses need to anticipate how consumers’ increasing familiarity with online shopping and delivery will impact the retail industry, long after the pandemic. 

Transition to digital
Business continuity plans, initially intended to enable work discussions and meetings while employees are working from home, have forced many consumers to accept the use of online platforms for work. This has also bled over into their daily lives - many have since become receptive to eCommerce as a means to conveniently fulfil day-to-day needs. 

If this trend continues, it is highly possible that consumers will expect to complete errands in the comfort of their own home, at their convenience, using intuitive and responsive digital platforms. 

eCommerce as a way of life
The explosive demand for household essentials will accelerate the transition to the digital: an increasing number of consumers are forgoing brick-and-mortar grocery outlets in the name of safe distancing, and have chosen to shop online instead2

As such, merchants should continue to invest in improving the eCommerce consumer journey, for example, by ensuring ease of website navigation, smooth check out, real-time delivery tracking and hassle-free returns.

Mitigating vulnerabilities
In times of uncertainty, some businesses might choose to outsource supporting functions, such as last mile delivery, so that they can focus on their core competencies. Moreover, the pandemic presents a golden opportunity for businesses to integrate digital tools and technologies into their workflow. Hence, companies should ensure that their employees undergo adequate training and are well-qualified to handle new consumer expectations in the post-pandemic landscape.

Planning for the future with blu

During the circuit breaker period, contactless deliveries have become the industry standard. bluPort parcel lockers are fully automated, allowing consumers to collect their parcels without the need for any human interaction. 

As a digital-first business, blu is well positioned to adapt to the ever-changing retail landscape. Stay competitive with our last mile delivery solutions - convenient, cost-effective and consumer-friendly, let your customers collect their parcels via our 100-strong bluPort parcel locker network. 

1 Go Business COVID, Enhanced support for businesses.
2 CNA, “COVID-19 may accelerate the growth of Singapore’s online grocery sector.”

Written by:

Elisa De Conto

Elisa is a Business Development Manager at blu. Her experience lies in freight forwarding and logistics solutions, with special attention to customer care. Outside of retail logistics and blu, you can find her spending time with her family and cooking Italian dishes.

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