Nestlé Breakfast Cereals Bag Better Grains Promotion

Campaign period:

14 March - 27 March 2020

Thank you for your interest in the Nestlé Breakfast Cereals Bag Better Grains promotion. Please register below to redeem your Under Armour backpack. 

Your submission will be processed by Nestlé within 7 working days. After your entry has been successfully processed, blu will send you a WhatsApp or SMS notification message when your gift has been delivered to your chosen bluPort. Upon receiving this notification from blu, please collect your gift from your chosen bluPort within 48 hours. 


  • Purchase a minimum S$35 nett of Nestlé Breakfast Cereals participating products at participating retailers to redeem 1 Under Armour Backpack worth S$49. 
  • This promotion is valid for purchases made between 6 March 2020 – 27 March 2020 at participating retailers - Cold Storage, FairPrice, Giant and Sheng Siong only. Receipts dated from 28 March 2020 onward will not be eligible for the redemption.
  • Redemption can only be made via the form below.
  • Each purchase must be made in a single receipt. Accumulation of receipts are not allowed. Proof-of-purchase (original receipt) is required to be uploaded.  
  • Each participant is limited to a maximum of 3 Under Armour Backpack redemptions.  

Participating products include:

  • NESTLÉ KOKO KRUNCH (80g/170g/330g/500g)
  • NESTLÉ HONEY STARS (80g/150g/300g/500g)
  • NESTLÉ MILO Cereals (80g/170g/330g/500g)
  • NESTLÉ KOKO KRUNCH Multipack (6x25g)
  • NESTLÉ School Pack (140g)
  • NESTLÉ FITNESSE Cereals (Assorted flavours, 330g-400g)
  • NESTLÉ FITNESSE GRANOLA (Assorted flavours, 300g)
  • NESTLÉ MILO Protein Granola (300g)
  • NESTLÉ CHEERIOS Multigrain (300g)
  • NESTLÉ Cornflakes (275g/325g/500g)
  • NESTLÉ Honey Gold (370g)
  • NESTLÉ KOKO KRUNCH Cereal Bars (6x25g)
  • and all related promotion packs, subject to in-store availability.


  • Proof-of-purchase (receipts) are subject to verification. Only original receipts issued at retailer’s stores will be accepted. Any proof-of-purchase that is illegible, mutilated, altered, duplicated, tampered with, not obtained legitimately, contains printing, typographical, mechanical or other errors will not be accepted.
  • Participants must accept the Terms & Conditions for the processing of the redemption.

For full Terms and Conditions, please refer here 

Please contact  if you have any queries. 

Redemption has ended for this campaign. 


Please provide a valid Singapore mobile number. You will receive notifications via WhatsApp or SMS at this number for your gift collection.

Please select the retail outlet from which you purchased the participating products.

Please enter the combined value of all participating Nestle Breakfast Cereal products in your purchase. Please note that a minimum combined purchase of S$35 in a single receipt is required to be eligible.

Please indicate the date of purchase as shown on the receipt in the following format - dd/mm/yyyy. E.g. 26/03/2020.

Please input the receipt number as indicated on the receipt of your qualifying purchase.

Please upload a PDF or image file of your qualifying receipt.

Please choose your preferred bluPort location to collect your gift from. Visit to see your nearest location.

Please select your preferred Under Armour Backpack color (Subject to availability).

By clicking on next, you agree to blu’s Terms & Conditions and Data Protection Policy.

Choose your race pack delivery method

Note: You won’t be able to change your submission online once submitted. Click ‘Submit’ to proceed with your selection, or ‘Back’ to make changes.

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